Sex plays a major role in today’s society. From television, radio, music, and advertisements, to video games, the Internet, and even art and pictures, all forms of media use sex to help sell their products. With the public being exposed to so many different types, the overuse and exploitation of sex is common. Sex and nudity in television, these seem to be broadcasted more freely. Progra- mmes such as serials, talk shows, reality shows, commercials and other entertainment based programs, and most of the advertisements often contain these two elements.
Sex appeal is the most common method used in today’s society. Advertising companies try to lure viewers into buying things by the sole use of sexual appeal. Certainly, sex does attract many people in today’s culture. It seems that it is becoming the norm to use sex as a tool in advertisements. When we turn on our television and flip through a couple of channels, we are always sure to find either a show or a commercial that contains sex appeal. Many times sex in an advertisement may have nothing to do with the commodity the person is trying to sell. Furthermore, it has a detrimental impact on today’s children and youth. Moreover, sex and nudity have become a trend in television programming and are said to be bad influences to our society especially teenagers.
Sex in advertisements is still immoral, and should be restricted to a certain degree. Yet, sex seems to grab many people’s attention and is able to sell the products by itself. Many TV commercials show sexual themes behind the promotion of the products. Wearing a revealing cloth or performing a sensual exposure is intended for adolescent male as target audience. Many surveys have shown that not only are parents increasingly concerned about how exposure to sexual content is affecting their children, but even adults are turned-off by the excessive sex on TV. The worse problem with this is that young kids are being exposed to these explicit ads. Young children are influenced easily by what they are exposed to. It seems t hat the major broadcast networks are learning that with respect to sexual content at least, less is more. Some of the major networks are replacing programs which contain too much sex and nudity contents with more family-friendly offerings.
The WWE has grasped the attention of young children and is becoming one of the biggest events to watch on TV. The problem with this is that they use beautiful women so kids will be interested, and the wrestlers say and do things in a sexual way.